The National Association of Realtors has recently shared a report where 62% of sellers’ agents state that staging a home decreases the number of days a home will be actively on the market.
“Realtors® know how important it is for buyers to be able to picture themselves living in a home and, according to NAR’s most recent report, staging a home makes that process much easier for potential buyers,” said NAR President William E. Brown, a Realtor® from Alamo, California and founder of Investment Properties. “While all real estate is local, and many factors play into what a home is worth and how much buyers are will to pay for it, staging can be the extra step sellers take to help sell their home more quickly and for a higher dollar value.”
The NAR report indicates that nearly two-thirds of sellers’ agents feel staging decreased the time a property is on the market, with 39% stating it greatly decreases the time and 23% stating it only slightly decreases. Sixteen percent believe it either greatly or slightly increases the time on the market while 8% think it has no impact.
With respect to the buyer audience, 77% of buyers’ agents say that staging a home makes it much easier to visualize the property, and 40% are more willing to go view a home they first saw staged online. Meanwhile, 38% of buyers’ agents said that staging can increase value only if staged in line with the buyer’s taste. Therefore decor should be neutral to appeal to the greatest audience possible.
Realtors that work with both buyers and sellers agree that the living room is the most important room to stage. This is followed by the master bedroom, kitchen and then any outdoor spaces. Guest rooms generally rank of least importance.
Most buyer agents find that staging can increase a home’s dollar value between 1 and 10%. Only 1% of buyer agents think that staging can have a negative impact on price. Seller agents feel that staging can add anywhere from 1 to 15% in value where no agents feeling it has a negative impact on price.
The reports of how many agents recommend staging and when they stage were varied. It ranged from before listing on the market to only when a home proves difficult to sell. However, almost every agent will recommend decluttering the property along with a good cleaning and tending to obvious items in need of repair.