Things have changed
The process of marketing homes has begun online for quite some time now. However, now more than ever it is important to create the best virtual viewing process for anyone to tour a property from the comfort and safety of their own home. According to a recent survey from Realtor.com, sellers who are thinking about putting their homes on the market are willing to conduct showings under the right conditions. Open houses are something they are less comfortable with given the current social distancing concerns.
This being said it is very valuable to have a digital strategy to make your marketing efforts as effective as possible for all buyers. Here are some of the top things that homebuyers are considering to be most helpful:
- Accurate and complete listing information
- Multiple, high-quality photos of the property
- Virtual tour of the home
- Neighborhood information
- Agent hosted video chat
Nate Johnson, CMO of Realtor.com states: “As real estate agents and consumers seek out ways to safely complete these transactions, we believe that technology will become an even more imperative part of how we search for, buy and sell homes moving forward.”
These tactics referenced should arm buyers with enough tools to decide if the property fits their needs enough to visit in person. Should they be serious enough, then the important precautions for viewings should be taken including limited in-person activity, washing of hands, removal of shoes and wearing masks and gloves. It is also recommended that sellers do things like leave all doors to rooms and closets open so that buyers won’t need to touch as many things.
In the end things are changing quickly and these strategies can certainly help with marketing your home efficiently and potentially leading to a faster sale. We will see as time goes on how much of these tactics will be here to stay.